Professional Quality Internet Marketing that is white hat will help your website achieve loft goals in the long term, Pay Per Click is a quick fix that sometimes costs a hell of a lot more than organic website promotion.
Bad Internet Marketing will harm your website, business and profit, this happened last year to a very popular UK website.
Google’s, Matt Cutts, has published another video where he answers the question why some websites penalty was lifter after so many days, in this video the website in question was Interflora.
Does Google different penalties for different websites?
Some months ago Interflora’s website (a popular UK flower website) was penalized because they purchased many backlinks from various newspaper websites, after just 11 days, their website was back in Google’s index.
Most websites need several months or more to recover from Google penalties. In the video, Matt Cutts was asked by a webmaster to explain the penalty of the Interflora website:
Matt Cutts didn’t want to talk about specific penalties or companies. In the video, he said that repeat offenders get hit with a stronger penalty, more than those websites that have used spam techniques for the first time:
“Google tends to look at buying and selling links that pass PageRank as a violation of our guidelines and if we see that happening multiple times, repeated times, then the actions that we take get more and more severe. So we’re more willing to take stronger action whenever we see repeated violations.”
It seems that Interflora was a first time offender and that they weren’t fully aware that the paid links from newspaper websites could cause problems. When Interflora removed the newly purchased links, Google restored the previous rankings of the website.
Does this mean Doom and Gloom for your website?
If you have received a spam warning message from Google, you should remove all spam elements from your pages and you should try to remove all spammy links that point to your web pages.
Interflora’s high rankings have been restored because the company already had high rankings before they acquired the paid links. If your website received high rankings because of the paid links before Google detected them, it’s likely that your web pages still won’t get high rankings when Google lifts the penalty.
Google expects drastic actions, if you want your rankings back
Matt Cutts explains that Google expects you to take drastic actions if you used spam methods to promote your website, you can of course, disavow links in bulk, this can also have a major negative impact on the rankings of your web pages so you should be very careful with such a thing.
If you disavow all links that point to your website, you basically start with nothing and you have to build new good backlinks that point to your website before Google will give your pages high rankings.
Matt Cutt’s quoted “It’s not something I would typically recommend for everybody to disavow every link you’ve gotten for a period of years, but certainly when people start over with completely new websites they’ve bought, we’ve seen a few cases where people will disavow every single link because they truly want to get a fresh start.
It’s a nice looking domain, but the previous owners have burnt to a crisp in terms of the amount of web spam that they’ve done.”
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